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Monday, May 27, 2024

Salem Communications Buys Two Florida Radio Stations

Salem Communications Corp. has completed the acquisition of two Florida radio stations. Salem is buying WGUL-AM (860) of Dunedin, Fla., and WLSS-AM (930) of Sarasota, Fla. for previously announced purchase prices of $9.5 million. The company said it would change the call letters of WGUL to WNTR. Programming changes were also announced for both stations, which will have a news-talk format. Beginning at 5 p.m., Aug. 12 on WNTR and at 5 a.m., Aug. 13 on WLSS, Salem will launch “Air Force One,” with continuous speeches by conservative leaders, including President Ronald Reagan, President George H.W. Bush and President George W. Bush. On Aug. 15, WLSS will offer a line-up of syndicated talk show hosts, while WNTR will switch to its own syndicated talk shows on Aug. 22. Both stations will air Bloomberg Business News from 5 a.m. to 6 a.m. and have local news, weather and traffic throughout the day.

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