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Wednesday, Jul 24, 2024

Lingerie for Valentine’s Day

Valentine’s Day is upon us and the Business Journal has recognized the occasion by featuring lingerie boutique Mrs. Jones Boudoir on its Feb. 16 Entrepreneurs’ page. Based in Camarillo, the lingerie specialty shop is the only one of its kind in Ventura County and offers an assortment of high-end women’s and men’s undergarments, many of which are European imports. Although a lingerie splurge may seem like the grandest of luxuries in this faltering economy, Mrs. Jones owner Joelle Saxon said that the recession has actually given her business a boost. “In this dreary economy, people are losing their jobs or are afraid of losing their jobs,” Saxon said. “People turn to one another. There’s a cocooning effect taking place. People cocoon in the house for comfort and support.” And lingerie is an affordable way for couples to make the most of nesting, believes Saxon, a Frenchwoman who peddled haute couture in New York before moving West in the 1980s. Living in the United States for three decades hasn’t blighted Saxon’s Old World sensibilities. Her views of romance remain very traditional. It’s her belief, for instance, that in the U.S. there is an unseemly competitiveness between men and women, “a certain amount of aggression, not the partnership it should be. I think it’s women’s role to recover that.” Saxon’s clients appreciate the touch of Old World found in the boutique’s d & #233;cor and in the advice she doles out. “There are very young girls, just starting out and people my age, who have been divorced or widowed,they’re terrified,” she said. “They’ve lost confidence in their looks.” Undergarments at the store range from two to three digits in price and are made by designers such as Ed Hardy, Aubade and Myla. “She has something for everybody. It’s really classy stuff,” said longtime customer Lisa Galante-Jimenez from Moorpark. The complete story on Saxon and Mrs. Jones is available in print and online in the Feb. 16 edition of the Business Journal.

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