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Thursday, May 30, 2024

Lamborghini Dealership Empty, New Owners on the Way

A year ago Lamborghini Calabasas opened to much fanfare. The cast of the hit television show “Heroes,” famed model Fabio and the Dixie Chicks’ Natalie Maines, among many more, were on hand to witness the launch of the luxury car dealership. Upon its grand opening, the 4,000-sq. foot-dealership in the 23800 block of Ventura Boulevard, just off the Parkway Calabasas exit on Interstate 101, had already sold 15 of the 80 cars in its fleet. Today, the dealership is empty. Michael Haas, account director of Luxe Communications, the Beverly Hills-based public relations firm that represented the dealership, said that Lamborghini Calabasas isn’t closed for good but in the process of switching ownership. According to Haas, previous owner Vik Keuylian was suffering from financial troubles that resulted in him closing the dealership. Keuylian, who said that he had more than 25 years of Lamborghini sales experience when the Calabasas dealership opened, also owned and ran Lamborghini Orange County with his three sisters, Astrid, Nora and Sossi. Two years ago, Lamborghini decided that Calabasas would be the site of a new dealership after conducting market studies on the city as well as nearby Agoura Hills and Westlake Village. In the end, Calabasas was considered to be the most attractive option because of the number of people moving into the community and the prosperity of the residents there, Lamborghini officials said. Additionally, Calabasas is home to other luxury automobile brands such as Mercedes-Benz, BMW and MINI dealerships. Haas said that any day now Lamborghini is expected to announce who will take over the now vacant dealership. However, after having an initial conversation with the Business Journal about Lamborghini Calabasas, Haas did not return numerous messages left by the Business Journal for further information about the switch in ownership at the dealership. Keuylian’s Lamborghini dealership in Orange County has also closed. At one time, Keuylian had reportedly claimed responsibility for selling 10 percent of the 2,400 Lamborghinis unleashed worldwide annually. In April, Keuylian revealed no sign that his dealerships were in distress. Then, he told the Orange County Register, “This April was better than April ’07. Other dealers are turning down cars and we’re picking them up and selling them at a profit.”

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