91.1 F
San Fernando
Sunday, May 19, 2024

Disney machine working for Jonas Brothers

The alley behind the theater erupted into shrieks Wed- nesday night after band members stepped out of the stage door and walked to their cars. A crush of girls pressed up against the razor-wire fence; some lobbed roses and stuffed animals over the barrier. Then the screaming mob dashed into the street for one last glimpse as the police-escorted motorcade drove off. A scene from “A Hard Day’s Night”? Nope. This is Jonas mania, not Beatlemania. The Jonas Brothers are the youthful heartthrobs whose self-titled album has gone platinum. They are the latest beneficiaries of Walt Disney Co.’s tween-targeted star machine and could be the company’s next creative franchise — in the mold of “High School Musical” or “Hannah Montana.” Disney Radio and the Disney Channel helped propel the musical careers of the brothers Jonas — Nick, 15, Joe, 18, and Kevin, 20 — before the band was even signed in December 2006 by the parent company’s label, Hollywood Records. For the full story visit http://www.latimes.com/business/la-fi-nudisney1apr01,1,6516887.story

Featured Articles

Related Articles