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Thursday, May 30, 2024

CallSource Acquires Markette Systems

CallSource, a Westlake Village-based company that provides online call-tracking technology to companies in various industries acquired Markette Systems in Washington, which offers similar technology. CallSource is looking to expand in the marine industry among other industries, and Markette’s clients in the auto, marine and media sectors will widen its client base. CallSource will also offer Markette’s basic call-tracking technology to CallSource partners in order to serve the needs of smaller businesses. CallSource produces patented call-tracking software sold through a network of partners or “resellers”. The software tracks incoming calls, and the data collected is used by clients to evaluate the effectiveness of advertising and to identify sales leads. CallSource was founded in 1994. It tracks nearly 200,000 advertisements and six million phone calls every month for automotive retailers, dealer groups, apartment communities, media companies, and advertising agencies throughout North America.

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