Loop Media Inc. has added several new premium video content channels to its Loop for Business service.

The Glendale short-form video distributor has added an action sports channel to its lineup through a partnership with FuelTV as well as a channel for the popular world of sneakers, through a partnership with SnkrInc., a media brand representing global sneaker culture.


Additionally, the company has signed a partnership with VideoElephant in Dublin to distribute its entertainment and world news, food and travel, celebrity and gossip, fitness and health, MMA and boxing content.


Greg Drebin, chief content officer at Loop Media, said that the partnerships illustrate the company’s focus on providing content for all of its out-of-home clients.


“We are constantly looking to expand our music and non-music channels to target genres and subjects that will help our clients enhance their customer experience and environment through Loop for Business,” Drebin said in a statement.


The Loop for Business service targets a clientele of bars and restaurants, nail and hair salons, doctors’ offices, college campuses, clothing and shoe retailers and airports.


Shares of Loop Media (LPTV) closed up 10 cents, or 3.8 percent, to $2.75 on the over-the-counter market.