Law firm Lewis Roca Rothgerber Christie on Tuesday said it has completed a rebranding which includes a new visual identity, a website and a shortened name – Lewis Roca.

The Los Angeles-based firm with an office in Glendale focuses on intellectual property licensing; internet law and domain disputes; prosecution and litigation for patents; trademarks; and copyrights and trade secrets.

“We wanted our branding to reflect our guiding values which are focused on putting the client at the center of everything we do,” Lewis Roca Managing Partner Ken Van Winkle said in a statement. “Our new website is intended to answer client questions, rather than project what we want to tell them about us. It’s all about who we do it for, not who we are. It is exciting to launch a new brand that reflects what it is like to work at and with Lewis Roca.”

Added Chief Marketing and Business Development Officer Lisa Simon: “To launch a new brand and website in a pandemic was challenging, but we felt it was important to move forward after having to put it on hold in 2020. This new brand is more relevant than ever because it’s built on our cultural commitment to a highly tailored client experience.”

Lewis Roca was formed more than a century ago. Lewis & Roca combined with Rothgerber Johnson & Lyons in 2013, then with Christie Parker & Hale in 2016.