Accounting software developer FloQast has named Edward Brice as its chief marketing officer, effective immediately.

Brice will lead the global marketing efforts of the Van Nuys company and will report to Chief Executive Mike Whitmire.

In his new job, Brice will manage FloQast’s product marketing, communications, demand generation and branding, the company said in a statement.

“Every marketer dreams of joining a company with a dynamic company culture and strong market growth opportunity, and FloQast checks off each of those boxes emphatically,” Brice said in a statement.

“Customer-focused and innovative (software as a service) companies such as FloQast are the wave of the future, and I’m looking forward to supporting the next phase of the company’s growth and brand momentum.”

Brice joins FloQast as the company plans to significantly grow its workforce following the recent milestone of hiring its 200th employee. The firm has about 75 new hires planned across several departments, including business development, engineering, sales, marketing and product support, it said in its release.