Amgen Inc. on Tuesday announced a cancer awareness campaign with Joan Lunden, a breast cancer survivor and award-winning journalist.
The Thousand Oaks biotech’s campaign, named At Home with Joan, aims to help cancer patients navigate the risks of chemotherapy. In series of video interviews, Lunden speaks with cancer survivors who were treated with strong chemotherapy, as well as oncology care professionals. The campaign hopes to inspire patients to play an active role on their care team.
"With so much information out there and critical decisions to make, it's normal to feel overwhelmed,” said Lunden in a statement. “By sharing our stories, we can learn from each other. It is my hope that these heartfelt conversations with courageous, inspiring survivors will provide candid perspectives and tips on how to advocate for yourself and ask the right questions early on."
Lunden also serves as a spokeswoman for A Place for Mom, the senior care referral service. The direct marketing campaign is managed by InterMedia Cos. in Woodland Hills.
Shares of Amgen (AMGN) on Tuesday closed down 16 cents, or less than 1 percent, at $180.37 on the Nasdaq.