Santa Clarita continues media campaign to boost business

The city of Santa Clarita launched the second phase of its media campaign “Think Santa Clarita” to boost its awareness to Southern California business leaders, the city announced. The campaign, which targets business CEOs, CFOs and other decision makers, highlights the benefits of expanding within or relocating to the Santa Clarita business market, according to a statement released by the city. “Santa Clarita is a growing Southern California business community,” said Mayor Laurene Weste. “We offer competitive business advantages like tax savings programs, reduced business fees, and competitive rates in the market. … Our goal is with the Think Santa Clarita campaign is to reinforce our City as the place in which to do business for those looking to stay in Los Angeles.” The campaign includes full page advertisements appearing this week in the business section of the Los Angeles Times, radio commercials on KFI-AM 640 that feature one-minute spots during prime drive times and television advertisements on channels such as CNBC, CNN, Fox News and MSNBC. The television advertisements, the statement said, will also appear on lifestyle networks like The Golf Channel and Food Network.