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Tuesday, Jul 23, 2024

Disney Announces Streaming Service Launch Date

Walt Disney Co. will launch its direct-to-consumer streaming service ESPN+ on April 12. The Burbank entertainment and media giant is offering live sports, original content, exclusive studio shows and a library of on-demand programming for $4.99 a month. Kevin Mayer, chairman of the direct-to-consumer and international division of Disney, called the launch of ESPN+ the beginning of a new era for the company’s media businesses. “This new product reflects our direct-to-consumer strategy focused on combining our beloved brands with our proprietary, industry-leading technology to give users unparalleled access to our world-class content,” Mayer said in a statement. The streaming service uses the platform developed by Bamtech, a unit of the direct-to-consumer and international division of Disney. The announcement of the start date was made Monday. On Tuesday, shares in Disney (DIS) closed up 75 cents, or less than a percent, to $99.41 on the New York Stock Exchange.

Mark Madler
Mark Madler
Mark R. Madler covers aviation & aerospace, manufacturing, technology, automotive & transportation, media & entertainment and the Antelope Valley. He joined the company in February 2006. Madler previously worked as a reporter for the Burbank Leader. Before that, he was a reporter for the City News Bureau of Chicago and several daily newspapers in the suburban Chicago area. He has a bachelor’s of science degree in journalism from the University of Illinois, Urbana-Champaign.

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