J.D. Power Forms New Digital Research Team

J.D. Power & Associates has formed a digital research team to further use online and mobile media into its market information research services. The team will be led by new hire Fabien Reille, who has the title vice president of digital research. Reille comes to Westlake Village-based J.D. Power from ReachLocal, an online marketing firm in Woodland Hills. Reille’s skill, expertise and entrepreneurial experience will assist the firm in gathering customer insights from the digital realm, said Kevin Keegan, senior vice president of global research operations at J.D. Power and Associates. The digital research team will develop new data collection streams and enhancing reporting and publishing tools. Mark R. Madler