DIC Launching Eloise Line

DIC Entertainment, Inc. added the girl’s property Eloise to its line of products after being named as the exclusive global licensing agent, the company announced. Burbank-based DIC will develop a licensing and merchandising program for Eloise targeting girls ages 4 to 8 years old with toys, books, apparel and accessories. The rollout of the merchandise program begins in spring 2008. The timing to launch the Eloise products coincides with the premiere of a new movie and Broadway show slated for next year, said DIC Chairman and CEO Andy Heyward. “We look forward to introducing this classic brand to a new generation of young girls,” Heyward said. The DIC catalogue also includes “Strawberry Shortcake,” “Madeline,” and “Mommy & Me.”