Youbet Launches Handicapping Show

Youbet.com debuted its new horse race handicapping series on Friday, the company’s first foray into original programming. “Play to Win” is produced by Bruen Productions, a subsidiary of Woodland Hills-based Youbet, and features hosts betting experts Andy Serling and top handicapper Dan Illman. The show is broadcast live every Friday and replays and podcasts will be available immediately afterward at the Youbet website. The show will eventually take advantage of online broadcasting techniques to create an interactive viewer experience, said marketing Vice President Tom Levenick. “From the outset, viewers will be able to view the show and watch live races at the same time,” Levenick said. “As the audience develops, we expect to introduce features that let viewers chat with the experts online or on the phone.”