Vera Wang Teams With Kohl’s

Kohl’s shoppers may not be able to find her wedding gowns, but they will be able to select other Vera Wang offerings under a deal just announced. Kohl’s will offer designs made specifically for the retailer by Wang, known for her elegant and pricey wedding gowns under the label Very Vera by Vera Wang. The line will be sold in all Kohl’s stores beginning in the fall of 2007. With the announcement, Kohl’s joins Target and other discount and mid-price retailers, which have for some time now been adding designer names made specifically for the chains at far lower prices than the original lines. Target markets Isaac Mizrahi and Cynthia Rowley merchandise and JC Penney Co. has inked a deal with Nicole Miller.