Chatsworth-based toymaker MGA Entertainment was recognized as the manufacturer of the No. 1 Doll in the country for its Rainbow High fashion doll, the company announced Monday.
The NPD 2021 Report, produced by research firm NPD Group, analyzes industry sales and retail trends. The report awarded MGA the top slot for both “Doll” and “Fashion Doll” categories for the Rainbow High dolls, MGA said in a statement.
The brightly colored tweenage dolls with collectible outfits and accessories are especially popular among girls 8 and older.
“#1 Doll and #1 Fashion Dolls says it all! I couldn’t be more thrilled to hear the news. NPD measures what the consumer buys,” MGA Chief Executive Isaac Larian, said in a statement. “Thank you to everyone who supports this great brand and thank you to my MGA team for creating and bringing to market such a successful fashion collection.”
Since its 2020 debut, Rainbow High toys have been bestsellers among the “doll” and “fashion doll” categories, gaining increased popularity through its accompanying YouTube and Netflix series. The series recently hit more than a billion views across the platforms, according to a company statement.