Glendale-based multichannel streaming platform Loop Media Inc. has developed a pair of channels for its out-of-home business clients focused on food and beauty.
First Media, creator of both the food-related So Yummy! and cosmetics-obsessed Blusher channels, developed a customized out-of-home package from its video library, replete with recipes and beauty tips respectively to be streamed on the Loop Player.
Loop Media provides curated music video and branded entertainment channels for consumers as well as businesses such as bars and restaurants.
“Premium food and beauty content like So Yummy! and Blusher works well in the out-of-home environment, whether bars, restaurants or beauty salons,” Greg Drebin, chief content officer of Loop Media, said in a statement. “These new channels complement our recent channel additions, Global Fashion Channel and GoPro TV, as we continue to grow in the consumer lifestyle space. We aim to further delight our audience with new out-of-home experiences and help First Media expand the reach of its engaging content.”
Shares of Loop Media (LPTV) fell Thursday 5 cents, or 1.9 percent, to close at $2.60 on the over-the-counter market.