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Thursday, Nov 21, 2024

Applebee’s Forges Marketing Partnership With Country Singer

Applebee’s announced a partnership with Country music singer Walker Hayes whose viral song “Fancy Like” will promotes the chain as perfect for date night.The Glendale-based restaurants owned by Dine Brands Global Inc. unveiled two television commercials featuring Hayes’ song along with shots of guests dancing. Alongside the new marketing campaign, Applebee’s also announced two new additions to its $5 Mucho Cocktail menu and that it is bringing back the Oreo Cookie Shake.“For years, my wife Laney and I have been regulars at Applebee’s for date night, and I’ve always wanted to write a song about it,” Hayes said in a statement.The song, which features the lyrics “we fancy like Applebee's on a date night, got that Bourbon Street steak with the Oreo shake,” has gained rapid popularity on TikTok since its release in June, with videos of users dancing to Hayes’ song garnering millions of views.

“The response to ‘Fancy Like,’ the dance and the fan love has been a dream come true – plus, Applebee’s even brought back their Oreo Cookie Shake! What’s better than that?” Hayes said in his statement.Shares of Dine Brands (DIN) closed up $2.72, or 3.76 percent, to $75.12 on Monday on the New York Stock Exchange, while the Dow closed up a fraction of a percent.

Katherine Tangalakis-Lippert
Katherine Tangalakis-Lippert
Katherine Tangalakis-Lippert is a Los Angeles-based reporter covering retail, hospitality and philanthropy for the San Fernando Valley Business Journal. In addition to her current beat, she is particularly interested in criminal justice topics, health and science stories and investigative journalism. She received her AA in Humanities from Moorpark College in 2016, her BA in Communication from Cal Lutheran University in 2019 and followed it up with a MA in Specialized Journalism from USC in the summer of 2020. Through her work, Katherine aspires to help strengthen the fragile trust between members of the media and the public.

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