The NoHo Arts District has a swanky new apartment building, The Hesby, that feels more like a Vegas hotel. Its aimed at artists and professionals in the entertainment and other industries. The Hesby 5031 Fair Ave., North Hollywood Developer: Alliance Residential Co., Phoenix Cost: $50 million Units: 308 studio, one- and two-bedroom apartments Rent: $1,875 – $3,665 Date Opened: August Features: Stainless steel appliances, 9-foot ceilings, in-unit washers and dryers, quartz or granite kitchen counter tops, USB charging stations, wood flooring, under-the-counter wine coolers. Amenities: Two outdoor courtyards with pool, elevated hot tub, outdoor barbecue and fireplace, vinyl couches and movie projector with 90-square-foot screen; writers’ café with espresso machine and complimentary Wi-Fi; fitness center with cardio and weight equipment, TRX Suspension Training and yoga studio; indoor recording studio with insulated walls. Quote: “This is the new wave of apartments,” said Alicia Scott, senior director of marketing for Alliance. “The project is representative of this community and where it’s going.”