Steve Levesque is shifting his interest in classic cars into high gear. Levesque, president of Luck Media and Marketing in North Hollywood, received last month a license to sell used cars in Nevada, where he is part owner of a classic and custom car dealership. “The market for classic cars is booming right now because baby boomers are looking for new places to invest their money,” Levesque said. “They know they can have fun with them and they’re great investments that are always going up in value.” Levesque’s own collection of classic cars includes a 1965 Corvette and a 1984 Ferrari. Levesque started Luck Media and Marketing in 1999 after a number of years in the music industry. The firm represents musicians and music-related businesses, including guitar maker Daisy Rock, based in Van Nuys. Luck Media has additional offices in Las Vegas, New York and Nashville. An off-shoot of the parent company is Luck Media & Motors, a public relations and marketing firm for the automotive and motorcycle industry. Earlier in the year, Levesque became part owner in Hot Rod City, a classic and custom car dealership in Las Vegas. —Mark R. Madler
Marketing Firm Owner Revs Up Hobby
