The Glendale company will provide its curated channels featuring music videos and other short-form content to Switch’s new Canadian television platform. Financial terms of the agreement were not disclosed.
The deal helps expand Loop Media’s content into Canada, where the company has a satellite office in Toronto. Switch is based in Edmonton, Alberta.
Loop said that through this partnership, Switch will be able to complement streaming companies such as Netflix Inc. in Canada with a homegrown focus. Loop’s music video channels include content from Canadian artists, as well as a source for curated music videos that are currently lacking in Canada, the company said.
Loop Media distributes its library to restaurants, bars, casinos, cruise ships and other public venues and through apps available for iPhones and Android products.
Shares of Loop Media (LPTV) closed Tuesday down 20 cents, or 5.5 percent, to $3.44 on the over-the-counter market.