Bold Screen Media in Thousand Oaks has launched BestSelf TV, an OTT app for women’s lifestyle content available on the Roku platform.

OTT — or “over the top” — apps deliver video content to a user’s phone or television by streaming over the internet rather than satellite or cable.

BestSelf TV offers content that aspires to empower and motivate women users, including instructional fitness, beauty, home and food videos like at-home workouts, DIY project walkthroughs and cooking tutorials.

It went live on Roku Wednesday. Bold Screen Media plans to roll it out for iOS, Android and other platforms later in the first quarter, according to the company.

“Combining our expertise of OTT video advertising and user acquisition, we see the need to push Bold Screen Media as a publisher in the growing OTT space,” said Bold Screen Chief Executive Dan Alexander in a statement. “BestSelf TV is phase 2 of this plan.”