How do you make your brand stand out when nearly all your competitors claim to be all-natural?

In the case of David Stearn and Linda Mills, co-founders of Derma E in Simi Valley, it comes down to sticking to your thesis that Vitamin E is good for skin, and using new technology to enhance it...

Take 1 minute to subscribe and you'll get this story immediately, plus:

Already a subscriber? Sign in

  • 26 biweekly issues
  • Subscriber-only digital content for prime stories
  • Book of Lists — the most comprehensive business resource in the Valley region
Yours for only $49