Princess Cruises launched its first advertising campaign written and produced specifically for Asia and emerging markets on Wednesday. Titled “Princessa,” the campaign includes a 2:30 short film, 30-second television and online spots, and a dynamically translated website. The film centers on a girl whose grandfather tells her a story about traveling the world. The Santa Clarita-based cruise line hopes the campaign will promote its Alaska cruises. “We’re proud to have homeported in Asia since 2013, growing to be the number one cruise line in markets like Japan, Taiwan, and China,” Ryan Barton, Princess’ international marketing director said in a statement. “‘Princessa’ marks the first campaign created uniquely for our international and emerging markets, highlighting our global fly-and-cruise destinations. Princess Cruises is a global destination leader, and through this touching multi-generational story, we see destinations come to life through the eyes of a little girl.”
Princess Cruises Launches First International Advertising Campaign
