As more tech companies like Meta and YouTube capitalize on the short vertical video format popularized by TikTok and Santa Monica-based Snap Inc., marketing firms are looking to create brand impact in a sea of black box algorithms and bite-sized content.
Moments Media, a Calabasas-based consulting agency for mobile video, launched earlier this month to take on mobile video. The company is led by Askia Underwood, a longtime digital marketing consultant in Los Angeles, and has acquired a roster of clients like Airbnb Inc., the Microsoft Corp., the National Basketball Association and the National Football League.
“In the age of the infinite scroll, mobile video isn’t just content: it’s currency,” Underwood, the founder of Moments Media, said in a statement. “As attention architects, we help brands mint moments that stop thumbs, capture hearts, and convert attention into revenue.”
Moments Media relies heavily on data to inform strategy. If it’s the brains, the heart is its partner, SAVG Studio. SAVG Studio, a creative production studio that has partnered with companies like Samsung, Adobe and Panasonic, uses a suite of tools to create visual content.
“In a multi-screen world, brand content needs to be adaptable,” Luke Neumann, the chief executive of SAVG Studio, said in a statement. “Building mobile-first video experiences that are interoperable across platforms, prioritizes a consistent and engaging viewer experience.”
Global advertising spend dedicated to mobile is expected to reach $402 billion in 2024, according to Data.ai, and consumers spent $171 billion last year via their phones, primarily driven by social media companies and the creator space.
L.A. in particular has become a hub for mobile spending – there are around 20 social commerce companies in L.A., more than any other city in the U.S., per Pitchbook. Via social commerce, brands can take advantage of snap-second judgments made by viewers on social media and turn them into dollars by allowing viewers to purchase products directly on the platform instead of routing them to a website.
