Does the name Louis Perry ring a bell? Chances are, you know him from somewhere. Dozens of articles have been written about him. Maybe you’ve seen him before a boxing match on television; as an inspector for the California State Athletic Commission and former director for the World Boxing Hall of Fame, he’s made plenty of appearances in the ring. Or perhaps you know him as the security expert from television newscasts – as founder and president of Kadima Security Services Inc. in Encino, he’s become the local media’s go-to guy for security expertise. He’s also the neighborhood watch chair for Stevenson Ranch; a certified instructor of Homeland Security courses; and an honorary member of the International Police Association – despite never having served as a police officer. Or maybe you know him from online media. He emails a weekly newsletter – in addition to one-off opinions and informational tidbits – to more than 7,000 people. It’s a lot to keep up with. Even Perry must occasionally consult his own business card to keep track of all his titles. But the extra effort is well worth it, he explained, if it means everyone else will remember his name.