Applebee’s announced a partnership with Country music singer Walker Hayes whose viral song “Fancy Like” will promotes the chain as perfect for date night.The Glendale-based restaurants owned by Dine Brands Global Inc. unveiled two television commercials featuring Hayes’ song along with shots of guests dancing. Alongside the new marketing campaign, Applebee’s also announced two new additions to its $5 Mucho Cocktail menu and that it is bringing back the Oreo Cookie Shake.“For years, my wife Laney and I have been regulars at Applebee’s for date night, and I’ve always wanted to write a song about it,” Hayes said in a statement.The song, which features the lyrics “we fancy like Applebee's on a date night, got that Bourbon Street steak with the Oreo shake,” has gained rapid popularity on TikTok since its release in June, with videos of users dancing to Hayes’ song garnering millions of views.
“The response to ‘Fancy Like,’ the dance and the fan love has been a dream come true – plus, Applebee’s even brought back their Oreo Cookie Shake! What’s better than that?” Hayes said in his statement.Shares of Dine Brands (DIN) closed up $2.72, or 3.76 percent, to $75.12 on Monday on the New York Stock Exchange, while the Dow closed up a fraction of a percent.
Applebee’s Forges Marketing Partnership With Country Singer
