Preview: Car Guy Moves Beyond L.A.

When “L.A. Car Guy” Mike Sullivan first heard the idea of buying two car dealerships in Lancaster, the decision was an easy one – even though it represented a new strategy for his company. “I studied the deal for a half hour and it was a go,” said Sullivan, who is known from his radio commercials as the voice of LACarGuy, his chain of 11 dealerships in Los Angeles, Santa Monica and now the Antelope Valley. Honda Lancaster is Sullivan’s entry to selling that brand while Subaru Antelope Valley is LACarGuy’s third location for that Japanese carmaker. He also has dealerships for Porsche, Lexus, Volkswagen, Toyota and Audi in addition to two body shops. Purchasing two dealerships in the Antelope Valley is a big step for the company geographically, as they will be the first locations outside of the Los Angeles basin. But Sullivan sees the High Desert as a market that meshes well with his business and environmental views. Read the full story in the June 12 issue of the San Fernando Valley Business Journal.