Preview: Full Bloom

Don’t expect to find Moty Ginsburg, chief executive of Treeium Inc., swinging a hammer at one of his clients’ home remodeling projects. You’re more likely to spot the 52-year-old one-time computer executive handing out solar backpacks to clients’ kids or talking up his company’s partnership with Beverly Hills nonprofit TreePeople, which plants a tree for every completed Treeium project. Ginsburg acquired the business, then called Green Home Remodeling Inc., in 2010 from Noah Lev, who now works for Treeium in the field, overseeing the firm’s bathroom updates, roofing jobs and room additions. Read the full story in the Nov. 16 issue of the San Fernando Valley Business Journal.