Preview: Wall Art

Solid beige and boring, the back wall of the former NoHo Lofts apartments in North Hollywood certainly didn’t symbolize its artsy residents. Nor did it reflect the Arts District location to the pedestrians and riders on the popular Chandler Bike Path behind the building. But now a giant, multi-colored mural dazzles cyclists on the path, the result of a creative and cost-conservative renovation by Edward Ring and his Encino real estate investment firm New Standard Equities Inc. “We like to be creative in those renovations where our creativity can help identify a property and set us aside from the competition,” Ring said. “We’re not afraid to make bold statements.” Rebranded as The Studio, the NoHo apartment’s eye-catching mural by local artist DJ Neff cost New Standard around $15,000 in 2014, far less than the $50,000 or so a new stucco job would have cost, or the roughly $100,000 expense for a stone-like treatment, according to Ring. Read the full story in the June 13 issue of the San Fernando Valley Business Journal.