Youbet, Louisiana Racetrack in Promotion Deal

Youbet.com, Inc. signed a co-promotion agreement with a racetrack in Louisiana, the company announced Tuesday. Woodland Hills-based Youbet will feature Delta Downs Racetrack content on its online advance deposit wagering website and use its e-direct marketing and customer incentive programs to develop national wagering for the track. Delta Downs will promote online wagering at Youbet.com with on-track signage, print advertising, simulcast TV spots, and Delta Downs home page banner ads. “We are joining forces with one of the top brands in gaming to unleash the full power of our marketing and distribution platform and expose Delta’s product to our large audience of pari-mutuel wagering customers,” said Youbet CEO Charles F. Champion, in a statement. “Youbet, with its own national presence and its own database, is uniquely suited to this kind of collaborative handle and fan-growth oriented effort.”