Loop Media Inc. announced this week a partnership with Sonifi Solutions to provide its streaming music content through Sonifi’s hotel room platform.
Sonifi provides technology to hospitality properties. Loop Media’s content will integrate with Sonifi’s existing TV channel offerings as a custom music video channel available to guests, the Glendale company said in a release.
Jon Niermann, chief executive of Loop Media, said that the partnership with Sonifi in Los Angeles is a welcome addition to its growing list of partners.
“This partnership expands our reach to viewers and reinforces our core mission to provide premium entertainment options in out-of-home environments,” Niermann said in a statement.
Jennifer Leslie, Sonifi senior vice president of content and advertising, said that quality in-room entertainment is more important than ever to hotel guests looking to limit exposure outside their room.
“Loop Media’s wide library of content has something for everyone,” she said in a statement. “We’re excited to provide this resource to enhance the guest experience and help guests enjoy their stay without having to leave the room.”
The partnership with Sonifi was announced on Tuesday. On Thursday shares of Loop Media (LPTV) closed down 10 cents, or nearly 3.9 percent, to $2.50 on the over-the-counter market.