Herbalife Nutrition of Downtown Los Angeles and Proactive Sports Performance of Westlake Village recently debuted an $8 million elite training facility in Westlake Village.
Called the “Proactive Fueled by Herbalife Nutrition” facility, it is more than 17,000 square feet and provides physical conditioning, sports rehabilitation, personalized nutrition and a performance testing lab. Some of the equipment in the facility includes an underwater treadmill, an altitude chamber that simulates elevations up to 15,000 feet and a professional-sized basketball court with motion-capture technology.
The basketball court is equipped with high-speed cameras that captures the position of the ball 30 times per second and analyzes ball trajectory and position within the rim. The tech enables players to track their shots to get insight on what adjustments are required for better shooting accuracy.
Herbalife is the dietary supplement marketer and Proactive Sports Performance is an athletic training and therapy facility. Proactive claims to have had more than 500 professional athletes as clients, such as NFL Quarterback Aaron Rodgers and NBA Guard Donovan Mitchell. But the new facility is accessible on an appointment basis to anyone who wants training as well as college, high school and youth athletes.
There are no monthly memberships and packages are created for clients individually based on their needs. New clients go through an evaluation that starts at $150 for the session while small group sessions start at $40.Herbalife has been Proactive’s exclusive nutrition partner for nearly 10 years. It has what’s called the Herbalife24 fueling station in the new facility that offers made-to-order meals, snacks and beverages. “Our shared philosophy of combining conditioning with nutrition to create personalized training regimens for our athletes, no matter what level they’re competing in, can now reach new heights through the offerings at this new location,” Ryan Capretta, Proactive’s founder, said in a statement.The facility’s lease was signed in November 2019 and would ultimately become a longer-than-expected undertaking, according to Herbalife Vice President Samantha Clayton and Emily Capretta, the co-founder and managing director of Proactive Sports.“The facility was built during the pandemic, so you can imagine there were delays,” they wrote to the Business Journal in an email. “We’re so thankful to all of the vendors who were a part of the process. Many of which were local to this area.” Herbalife views the facility as something of a scientific investment. “We want to understand how our products, or future products, can affect athletic performance. Sports performance products are a huge objective of our future, as our Herbalife24 sports nutrition line grew by 45 percent in the second quarter,” Clayton and Capretta wrote.
Since Herbalife is the exclusive nutrition partner for the facility, athletes organically use Herbalife products while they train. The onsite dietician works one-on-one with all athletes to provide personalized nutrition regiments.
Herbalife wrote that it hopes athletes who train at the facility notice results, enjoy consuming Herbalife products and spread the word about the products.
“Our collective goal is to become a world-class training and research facility where the science of movement and the science of nutrition seamlessly come together to raise the game of athletes and drive product innovation in the nutritional supplement industry,” Clayton and Capretta wrote.
Nutritional Gym
