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Thursday, Nov 21, 2024

MGA’s Rainbow High Doll Ranked as Year’s Bestseller

Chatsworth-based toymaker MGA Entertainment was recognized as the manufacturer of the No. 1 Doll in the country for its Rainbow High fashion doll, the company announced Monday.

The NPD 2021 Report, produced by research firm NPD Group, analyzes industry sales and retail trends. The report awarded MGA the top slot for both “Doll” and “Fashion Doll” categories for the Rainbow High dolls, MGA said in a statement. 

The brightly colored tweenage dolls with collectible outfits and accessories are especially popular among girls 8 and older.

“#1 Doll and #1 Fashion Dolls says it all! I couldn’t be more thrilled to hear the news. NPD measures what the consumer buys,” MGA Chief Executive Isaac Larian, said in a statement. “Thank you to everyone who supports this great brand and thank you to my MGA team for creating and bringing to market such a successful fashion collection.”

Since its 2020 debut, Rainbow High toys have been bestsellers among the “doll” and “fashion doll” categories, gaining increased popularity through its accompanying YouTube and Netflix series. The series recently hit more than a billion views across the platforms, according to a company statement.

Katherine Tangalakis-Lippert
Katherine Tangalakis-Lippert
Katherine Tangalakis-Lippert is a Los Angeles-based reporter covering retail, hospitality and philanthropy for the San Fernando Valley Business Journal. In addition to her current beat, she is particularly interested in criminal justice topics, health and science stories and investigative journalism. She received her AA in Humanities from Moorpark College in 2016, her BA in Communication from Cal Lutheran University in 2019 and followed it up with a MA in Specialized Journalism from USC in the summer of 2020. Through her work, Katherine aspires to help strengthen the fragile trust between members of the media and the public.

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