Loop Media Inc. launched on Wednesday a month-long programming initiative to celebrate Hispanic Heritage Month.
The Glendale short form video distributor is offering Unidxs en Esperanza (United in Hope) to both its business customers and direct to consumers via the Loop Mobile app.
The Unidxs en Esperanza campaign will run through Oct. 15, aligning with the federal government’s Hispanic Heritage Month.
Darcy Fulmer, head of music at Loop Media, called the campaign a celebration of musical diversity in Latin culture.
“Through the Out of Home Loop Player, Loop’s mobile app and (connected televisions), we will share the experiences of the Latinx community with our Out of Home and direct to consumer audiences, which together number in the millions,” Fulmer said in a statement.
The Out of Home service targets clientele of bars and restaurants, nail and hair salons, medical offices, college campuses, clothing and shoe retailers and airports.
Shares of Loop Media closed Wednesday up 5 cents, or just more than 2 percent, to $2.35 on the over-the-counter market.