Legion Creative announced last month the appointment of three new creative executives to expand the marketing agency’s offerings and broaden it into streaming, television and video games.
The Glendale company that supports major Hollywood studios and networks – including Walt Disney Pictures, Marvel Studios, Lionsgate, HBO and Hulu – said that the trio of new executives – Howie Kaplan, Kimberly Leass and Steve Isaacs – join Legion to develop opportunities that leverage an integrated storytelling method across social, digital and print.
Suki Bains, chief executive and co-founder of Legion, said that building a team of unconventional, outside-of-the-box thinkers is a big priority and what will set the agency apart.
“Howie, Kimberly and Steve bring to the table an unparalleled level of expertise, all with a drive to continue to push the envelope on what an agency like ours could and should look like – building a people-focused, social-first integrated agency, one story at a time,” Bains said in a statement.
Kaplan joins the firm as executive vice president of strategy. He got his start working on the digital team of the Emmy Award-winning “Heroes” television series. He’s worked on 14 No. 1 movies of the year, 11 of the top 10 top-grossing movies for three consecutive years during his tenures at hi5.agency in Burbank and Concept Arts in Los Angeles.
Leass joins Legion as executive vice president of accounts. She brings more than two decades of experience having worked in-house at cable networks MTV, USA and Bravo as well as at agencies including Buster Design/Stun Creative/Known in New York and Big Picture Group in Los Angeles. She has driven expansions into streaming and social media that resulted in an agency she worked at being named HBO Max’s social agency of record and oversaw campaigns for HBO’s “Game of Thrones” AMC’s “Walking Dead” and CNN’s “Anthony Bourdain: Parts Unknown.”
Isaacs comes to Legion as executive vice president of creative with previous experience across technology, design and animation. As creative director at Deep Focus in New York, Isaacs developed digital and social media campaigns for HBO, AMC and Calvin Klein. As executive creative director and agency partner at Big Picture Group Advertising, he worked on campaigns for major film franchises, including “Jurassic World” and “John Wick.”