United Online Subsidiary Files for IPO

United Online Inc. subsidiary Classmates Media Corp. filed for an initial public offering to raise $125 million. Woodland Hills-based United Online will continue to have a majority share in the company following the offering. Classmates Media operates social networking site Classmates Online, Inc. and online loyalty marketing service MyPoints.com. Both sites have historically made up the majority of United Online’s content & media segment. For the second quarter ending June 30, the content & media segment brought in 38 percent of United Online’s revenues. Smaller content & media operations Web hosting and photo sharing services were not transferred to Classmates Media.