Olympic Competitor Signs with Cherokee

Cherokee Inc. of Van Nuys has signed a sponsorship agreement that will have beach volleyball Olympian Todd Rogers promoting its SIDEOUT brand in Beijing. Rogers and his partner Phil Dalhausser are odds-on favorites to medal in their event which means SIDEOUT will be getting a lot of television exposure. In a prepared statement Rogers said, “I’m born and bred in Southern California and grew up with SIDEOUT.”