United Online Inc. has appointed Scott Ray as its new chief financial officer effective Oct. 1. Ray joins the Woodland Hills-based Internet and media services company from ValueClick, the online marketing firm in Westlake Village where he served in the same position since 2005. Ray’s experience brings a blend of financial, operating and industry experience that adds depth to the leadership ranks, said United Online Chairman, President and CEO Mark Goldston. “Ray’s corporate development expertise will play an important role as we evaluate internal growth initiatives and potential acquisition to enhance shareholder value,” Goldston said. Ray served as general manager of the ValueClick technology division from 2002 to 2004. Prior to ValueClick, Ray served as chief financial officer for a variety of public technology and financial services companies.