Munchkin Launches ‘Project Pink’ Campaign

Munchkin Inc., launched its third annual Project Pink campaign to spotlight early breast cancer detection and urging women to have breast exams. The Jorth Hills-based company is promoting the sale of signature pink bath ducks to raise money to benefit Susan G. Komen for the Cure. “As this disease can strike women at any point in their life, our goal for the Project Pink campaign is to help promote education, awareness and early detection,” stated Doug Gillespie, Munchkin vice president of marketing. Project Pink is a multifaceted program involving both consumer and celebrity components, which are all brought together online through a new Web site at www.munchkin.com/ProjectPink .