Disney Online Reports Jump in Web Site Traffic

North Hollywood-based Disney Online has reported that it has seen a 16 percent increase in traffic in March, representing a 44 percent year to year increase in traffic to its online entertainment destinations. The company reported more than 19 million unique visitors in March, up from 16.4 million in February. Disney claimed that its biggest growth was in visits by seniors aged 55 and above, as well as with kids aged 6-14. Disney Online operates a network of Web sites offering online entertainment and other content based on Disney properties.