Cherokee Signs Exclusive Brand Representation Agreement

Cherokee Inc. signed an exclusive brand representation agreement with award-winning fashion designer David Rodriguez. Rodriguez, a Fashion Institute of Design and Merchandising Institute graduate, has won a number of major fashion awards and his clothes, according to his FIDM biography, have graced stars like Kirsten Dunst who wore a Rodriguez-designed dress to the SAG awards, and singer Toni Braxton, who was seen in one of his designs on the cover of InStyle magazine. “We chose to collaborate with Cherokee based on the successful partnerships they’ve engineered with leading designers and premier retailers in the United States, including TJX Co., Target and Wal-Mart,” said Brandon Houchins, President, J.C. SOHO, LLC, in a prepared statement. Van Nuys based Cherokee Inc. is a marketer, licensor and manager of a variety of apparel, home furnishings, fashion accessories and footwear and recreational brands.