arvato Expands With Distributor Exhibition

arvato digital services expanded its reach to software publishers and online retail partners with the acquisition of assets of Protexis, a digital content distributor. Terms of the deal between Valencia-based arvato and Protexis were not disclosed. Digital software is a growing business but publishers are having a hard time finding reliable and affordable distribution partners, said arvato President and CEO Hans Peter Huelskoetter. “With Protexis and its trusted digital distribution system added to arvato’s full-service, end-to-end supply chain solution, we now offer publishers an expanded suite of service and distribution opportunities that can enhance their profitability,” Huelskoetter said. The former CEO and president of Protexis, Karl Hirsch, joins the arvato digital services management team as vice president for global e-commerce and ESD. Mark R. Madler