Entertainment Partners Buys SyncOnSet

Burbank’s Entertainment Partners, a payroll and software company for the entertainment industry, announced Tuesday that it has acquired SyncOnSet Technologies, another film software company based in Culver City. Financial terms of the deal were not disclosed. As its name implies, SyncOnSet makes cloud software and mobile apps that help film productions streamline their on-set workflows and track studio assets. It was founded in 2012 out of a simple idea: replace the traditional three-ring binder with a digital alternative tailored to the needs of movie and television sets. In 2016, the company’s founders won an Engineering Emmy Award for their software. According to Entertainment Partners Chief Executive Mark Goldstein, SyncOnSet’s Asset Hub and Crew Tools technology “fit perfect with EP’s vision.” “Both products have been widely embraced and will offer enhanced visibility to a wide range of crew and studio personnel. Together, this unification will deliver to our clients tomorrow’s vision for the cloud-based, real-time production world today,” Goldstein said in a statement. Added EP’s chief technology officer Patrick Baca: “The increasing complexity and scale of global collaboration on production require tighter integration across technology solutions. … Integration of the SyncOnSet products into EP’s SmartStudio will provide a streamlined experience for asset management and production finance that will enable our clients to have greater control and faster decision-making.” Entertainment Partners itself is owned by TPG Capital, a Texas-based private equity firm. The SyncOnSet acquisition closed January 10.