Loop Media Launches Wiggles Channel on Roku

Loop Media has expanded its partnership with Roku to bring the Wiggles Channel exclusively to the streaming service.The Glendale-based media company’s dedicated streaming and broadcast channel for The Wiggles, first available on Roku, will initially air content from the original Wiggles, a musical grop for children from Australia. It will include series such as “Wiggle TV” and “The Wiggles Show,” as well as specials such as “Baby Antonio’s Circus,” “Yummy, Yummy” and “Wiggle Time!”“Roku has been a fantastic partner to Loop Media for our streaming music video channels, so we are pleased that they are our inaugural partner for this channel launch,” Jon Niermann, chief executive of Loop Media said in a statement. “This is another fantastic, curated revenue-generating channel for Loop Media, and is one that will entertain kids and families globally like few other kids branded channels can.”“Loop’s partnership with Roku will finally allow our fans continuous access to some of the most popular Wiggles content of all time,” Anthony Field, Blue Wiggle and founding member of The Wiggles, said in a statement. “In today’s age of cord-cutting and streaming preference, it is important that we give our fans as many options as possible to enjoy The Wiggles.”The launch follows on the heels of the companies’ recent partnership announcements in both the U.S. and Canada that bring several customized Loop Media music video channels to Roku customers, expanding Roku’s entertainment line-up.Shares of Loop Media (LPTV) closed Thursday up 5 cents, or more than 2 percent, to $2.50 per share on the over-the-counter market.