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Tuesday, Nov 5, 2024

Icon Media Hires IT Exec

Direct response advertising agency Icon Media Direct has named Charles Serian as senior vice president of information technology. Serian will lead the Sherman Oaks company’s technology team and expand its in-house platform for TV and digital data management. Serian brings a background in software engineering and will build Icon’s systems for expansion. “Icon Media Direct is an outstanding company with incredible attribution and analytics methodologies and I am thrilled to join the team,” he said in a prepared statement. Prior to joining Icon Media Direct, Serian worked for Gracelock Industries, a Simi Valley e-commerce provider to the marine, power sports, and home décor industries; cloud-software platform FatCloud; and e-Commerce provider Volusion, also in Simi Valley.

Mark Madler
Mark Madler
Mark R. Madler covers aviation & aerospace, manufacturing, technology, automotive & transportation, media & entertainment and the Antelope Valley. He joined the company in February 2006. Madler previously worked as a reporter for the Burbank Leader. Before that, he was a reporter for the City News Bureau of Chicago and several daily newspapers in the suburban Chicago area. He has a bachelor’s of science degree in journalism from the University of Illinois, Urbana-Champaign.

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