MGA’s New Toy: Little Green Men

MGA Entertainment Inc. has unveiled a new toy line called Awesome Little Green Men. The Van Nuys toymaker said the figures will be available in stores Aug. 1. A pack of four figures will have a suggested retail price of $12.99, while individual figures will have a price of $3.99. “Awesome Little Green Men is a fresh new take on little green army men, but raises the bar by infusing battle and game play,” Isaac Larian, MGA’s chief executive, said in a statement. “With our proven track record of creating successful collectible toys, we are excited to deliver an amazing new brand for kids to enjoy.” The complete line includes more than 100 different characters. A battle game goes along with the figures in which General Pain and General Panic lead the troops. The characters have humorous names such as Private Porkchop, Captain Obvious and Sergeant Swag. MGA owns Bratz, Nums Noms and L.O.L. Surprise! lines of dolls.