Preview: Leno Launch No Joke

Everyone knows Jay Leno loves cars, so it was a perfect fit for an auto dealer to partner with the comedian on a new line of auto care products. The former “Tonight Show” host and current star of “Jay Leno’s Garage” on CNBC held a May 12 media event for his car care business at his Burbank warehouse where he keeps his collection of new and restored vehicles. With more than 160 cars and trucks plus 130 motorcycles, Leno owns everything from a 1914 steam-powered fire engine to a Mercedes-Benz SLR McLaren. Leno and his personal auto detailer, Jeremy Porrazzo of System 51 Advanced Waxes and Polishes in Placentia, who cleans every vehicle in the garage, developed the line of car care products over eight years using Leno’s vehicles as test dummies. “We used everyone else’s products and made note of what we didn’t like and what we wanted to come up with in our (own car care line),” Leno said. “We’ve gotten really good feedback.” Read the full story in the June 12 issue of the San Fernando Valley Business Journal.