Burbank-based Patrick Ta Beauty has appointed marketing veteran Kimberly Villatoro as its chief executive Monday.
Villatoro most recently led brand strategy and operations as vice president and general manager of Smashbox & Glamglow in North America. She has also marketed with large companies such as Mattel Inc., where she led product development for the Barbie doll brand among other things.
“I have long admired Patrick Ta’s artistry and the truly innovative and disruptive launch of his beauty brand in 2019. Patrick Ta Beauty brings next-generation artistry together with an exquisite, luxe brand experience, truly unmatched in the industry,” Villatoro said in a statement.
Avo Minasyan, the former chief executive of the company, will transition into his new role as chairman of the board following Villatoro’s appointment. Villatoro is another veteran addition by Patrick Ta Beauty following the company’s appointment of former L’Oreal executive, Paul Parikh, as chief operating officer.
Patrick Ta Beauty is poised for growth this year according to Villatoro.
“With our new investment from Stride Consumer Partners, and the incredible momentum behind the brand from our partners at Sephora, we aim to disrupt the category once again and expand the reach of the brand as never before,” she said in a statement.