Hello Cake is expanding. The Calabasas-based sexual wellness company announced on Oct. 15 that it had acquired Trigg Laboratories Inc., a Las Vegas company in the personal lubricant market.
It also announced it raised $18 million in a series B funding round led by Silas Capital and Strand Equity. The money brings the total funding to date in excess of $36 million.
The integration of Trigg Laboratories will be completed within the next 90 days, with a focus on harmonizing sales, marketing and manufacturing operations.
Trigg’s identity and brand will remain intact as Trigg Laboratories, continuing to deliver “high-quality products under the trusted Trigg name,” the release said.
Hunter Morris, the co-founder and chief executive of the company, said that the acquisition marks a significant milestone for Hello Cake as it continues to grow.
“Vertical integration gets us firmly to profitability,” Morris said in a statement. “We will continue to deliver high-quality products at the accessible price points that consumers look for today.”
Michael Trigg, founder of Trigg Laboratories, said that he was thrilled to be joining Hello Cake.
“This acquisition brings together our trusted Wet brand, first established in 1989, with Hello Cake’s fresh, modern approach to the market,” Trigg said in a statement. “We look forward to working with their team in this next chapter, empowering more individuals to explore their sexual wellness journeys.”
Hello Cake’s product line is available nationwide at Target, Walmart, CVS, Walgreens, Rite Aid and Amazon.com.
